D&AD

Creating for TikTok:
A D&AD Masterclass

How to create full-funnel TikTok-first campaigns

D&AD x TikTok

TikTok has revolutionised the way we consume and create content. With an audience of over 1 billion engaged users, it offers unparalleled potential to connect brands with the masses.

Creatives and marketers must adopt a TikTok-first mindset to craft campaigns that captivate and convert. This course, led by social media experts, TikTok insiders, and award-winning creatives, will guide you through building innovative, full-funnel TikTok campaigns.

 

Who is it for?

Creatives with a basic TikTok knowledge looking to deepen their expertise. Fast-track learning options are available for ECDs and Strategists who need quick, targeted insights.

What will I learn?

After completing this course, you will have the knowledge to:
  • Master TikTok campaign strategies that drive results
  • Navigate trends, communities and content styles for optimal engagement
  • Learn best practice for partnering with content creators
  • Persuade clients to prioritise TikTok for effective marketing
  • Draw inspiration from Pencil-winning campaigns and understand their methods

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The Course

In three focused modules, featuring industry insights, case studies and hands-on tasks, you will learn at your own pace — anytime, anywhere.

Module 1

Thinking
TikTok-First

Learn directly from Pencil-winning social media experts how to craft entertaining campaigns on TikTok that captivate and convert audiences.

Module 2

TikTok Trends, Communities, and Culture

Learn how to navigate trends, be part of culture, and engage communities for optimal engagement.

Module 3

Think Like a Marketer, Act Like a Creator


Learn the rules (and when to break them) of TikTok production, including  best practice for sound and working with content creators to generate authentic content.

D&AD is a registered charity (charity number 305992) and a company limited, and registered in England and Wales (registered number 00883234).
64 Cheshire Street, London, E2 6EH
United Kingdom
Tel: +44 (0) 20 7840 1111