Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. The D&AD Awards are recognised globally as the ultimate creative accolade, entered and attended by the best from around the world. But it's much more than just awards. Members join a vibrant global community, whilst creatives and clients are inspired by a world-class Training programme. As a non-profit advertising and design association, all D&AD's surpluses go straight into programmes such as New Blood, inspiring the next generation of creative talent and stimulating the creative industry to work towards a fairer more sustainable future.
Unlock the secrets of award-winning creativity
The 2025 D&AD Trend Report is your essential guide to understanding the forces that are shaping the future of advertising and design.
Dive inside to find insights and trends across 30,000 pieces of work, submitted to the D&AD Awards from 86 countries around the world. Co-produced with The Thought Partnership, report captures the insights from the jury rooms and the work, underscored by the patterns of change in the wider world.
Explore the six themes representing
this year's most consequential trends
Gaming as a platform to change perceptions, challenge biases, and increase inclusion.
Connecting brand heritage and modernity to create distinctive branding that resonates.
D&AD is a registered charity (charity number 305992) and a company limited, and registered in England and Wales (registered number 00883234).
64 Cheshire Street, London, E2 6EH
United Kingdom
Tel: +44 (0) 20 7840 1111
United Kingdom
Tel: +44 (0) 20 7840 1111