Putting Health & Wellbeing and Pharma excellence centre stage
The D&AD Awards are a globally recognised benchmark for creative excellence across design and advertising. For 2025, we're putting a spotlight on the impactful work being done in the Health & Wellbeing and Pharma sectors.
Creativity is one of the most powerful drivers of commercial success and social and cultural change. Creative awards create a paradigm for the industry against which all the work can be measured.
Being recognised for achieving creative excellence helps you progress in your career, attracts talent to your business, wins clients and creates a standard others strive to achieve.
A fraction of that work will be deemed worthy of a D&AD Pencil, the benchmark for game-changing creative work. For those that win one, it’s a career-defining moment that drives the entire industry forward.
Why Health & Wellbeing and Pharma matter
That’s why we launched these categories: to celebrate the campaigns, ideas and initiatives pushing boundaries and driving positive change in the sector.
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Who should enter?
Show the world how far creativity in the sector has come and showcase the groundbreaking, innovative work you're doing in the space
Health, Wellness & Pharma Brands
This is the perfect opportunity to highlight your commitment to creative excellence and demonstrate the impact of your health-focused products and services.
The wider communication, design and production industries
We understand great ideas can come from anywhere so if you’ve done great work in the space, we want to see it.
“As the industry landscape changes so do our Awards but that pursuit of creative excellence and the outstanding standard of work awarded each year will never diminish. D&AD not only reflects changes but drives future trends.”
Donal Keenan, COO, D&AD
Ready to enter? Here's what you need to know
The D&AD Awards are considered by many the world’s most prestigious benchmark for commercial creativity. The D&AD Pencil stands for rigour and integrity. Everything that it takes to make the best creative work. That means you need to do a bit of work to make sure your work shines when it’s time to enter. The first step to crafting an Pencil-winning entry submission is downloading our new entry kit
Entries for Health & Wellbeing and Pharma (along with all our other categories) opened on 6 November, with a Super Early Bird Deadline on 4 December.
A second Early Bird Deadline will pass on 5 February 2025 with a final Entry Deadline of 12 March 2025.
New trends in Health & Wellbeing and Pharma are reflected in updated entry criteria and judging criteria, including:
- Is the idea inspiring?
- Is it brilliantly executed?
- Is it fit for purpose?
- Does it have the necessary FDA or Veeva Approval?
- Has it achieved the desired outcomes?
When you’ve made the decision to enter the Health & Wellbeing and Pharma sections, the next step is to review all the information on start is on the D&AD website, where you’ll find information about the categories and subcategories in detail.
If you need any help at all with your entries or want to learn more about what it takes to win a D&AD Pencil in Health & Wellbeing and Pharma, get in touch and one of our Awards Experts will be delighted to help.
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