What are the measures you are taking to safeguard fairness, originality and trust for the D&AD Impact Awards 2026?
Fairness, originality, and trust requirements (new for 2026).
Summary: As the creative industry evolves, so must the rules. For 2026, we’re introducing enhanced measures to ensure the credibility of every entry.
Entry Validation
Each entry must be accompanied by an Entry Validation Card, signed by a senior representative of the submitting agency, company, or freelance lead. The Entry Validation Card serves as a Code of Conduct declaration, confirming that all information and claims are accurate and verifiable.
Use of AI
Entrants must now provide a structured disclosure of any AI involvement at the point of entry across all categories. The Use of AI disclosure is now extended beyond the creative process and output to include all submission materials, including case films and supporting documentation.