What is the eligibility window for the D&AD Professional Awards 2026?
Release dates required for awards categories.
All categories must have been commercially released between 1 January 2025 and 15 April 2026, apart from the following exceptions.
Entries in these categories must have been commercially released and launched, significantly changed or updated between 1 January 2024 and 15 April 2026:
- New Brand Identity
- Brand Identity Refresh
- Luxury/Branding
- Health & Wellbeing/Branding
- Pharma/Branding
Entries in these categories must have been commercially released and launched, significantly changed or updated between 1 January 2023 and 15 April 2026:
- Brand Transformation
- Cultural Influence
Changes must have taken place to entries in these categories between 1 January 2023 and 15 April 2026:
- Digital Experience Design
- Product Evolution
The prototype for entries in these categories must have been released for audience testing within the qualifying entry period for the Awards:
- Product Design
- Prototypes
Campaigns must have been launched prior to 1 January 2025 and be commercially active within the Awards qualifying entry period:
- PR
- Established Campaigns